Media outlets, from movie studious to gaming studious to small-house producers, are active on digital front. The internet and social media is used as a prime means to promote games, movies and TV shows today. Firms seize attention on the web through online ads and hype that goes through the online community. As a result, digital marketing is a critical asset for the media and entertainment field, where spreading the word needs to take place through all avenues available.
Role of the digital space in the media services
This generation has re-defined the manner in which entertainment is consumed. Unlike earlier days, where this was restricted to cinema and TV screens, today, a broad range of channels have opened out to spread entertainment online. Movies and TV shows have begun to permeate web video services such as Youtube and Facebook, and viewing them has become easier, cheaper and more fun than ever. The digital revolution has reached books as well, which are now easily available in digital formats through
Books, which were once available only through print, are now available as ‘e-books’ through online retail stores such as Amazon and Smashwords. The digital revolution has touched almost all areas of this industry, so that entertainment, which what was once considered a physical element, is now suffused into the internet.