Whether it’s a local business or a corporation using digital marketing to connect with its audience, the pace at which digital marketing is changing can spoil anyone’s efforts.
There are just so many things that can go wrong but it doesn’t have to be that way, because eventually it is going to affect your online success and damage your brand image. Here are things that you should not be doing if you want to be successful in your digital marketing efforts:
Including an Irrelevant Landing Page
Marketers use search ads to direct potential buyers to a landing page. If you’re using search ads and including a call to action to click on a click that will take them to the landing page, make sure it is relevant to the ad they clicked on.
Not including the right landing page can cause you to lose the opportunity of an online sale and lose money.
As an example, if the ad says “blue car” make sure the landing page is of the blue car. Directing them on a general page on your website will not be effective and may cost you a customer.
Using a One-Size-Fits-All Approach
Your customers will be of different age groups, preferences, interests and at different levels of the buying process.
If you’re using a one-size-fits-all approach for your customers, you won’t get much success from your digital marketing. Start segmenting and targeting those different consumer segments to create the most impact from your digital marketing campaign.
This is one thing that you should be aware of by now and if you’re not, it’s high time that you start upgrading your digital marketing efforts per se.
The way Google ranks your website has changed again and stuffing our content with keywords is no longer going to get you anywhere in the search engines top rankings. More user-friendly content that is useful, high quality and relevant is what you should be focusing on to get your website listed on top.
Selling, Not Listening
The goal of any marketer is to sell their product. However, digital marketing is a platform that should be used for connecting and not merely selling.
If you’re only selling and not listening to your customers that is a mistake, you’re making which can hurt your product.
Companies that are good at forming relationships with their customers through their digital content, handling negative feedback, and initiating meaningful communication will learn that those things will automatically influence the purchasing decision.
Using Less or No Multimedia
Everyone knows that blogs are important in your digital marketing mix but multimedia is proving to be more effective at reaching out to customers and expanding outreach.
If your digital marketing does not a healthy dose of videos, infographics, slide share deck then you’re closing the audience on yourself. Short 5-minute videos appeal to customers if they provide real value.
Consider the fact that 73 percent of customers purchase a product after watching a video about the company’s product.
The bottom line of your digital marketing campaign should be informative, shareable, and high quality content that instantly clicks with your audience.