When you are strategizing your budget for all the costs of digital marketing, the most important thing to remember is that you will need to invest in all the marketing channels which you will need to divide your budget amongst.
This can include email marketing, social media marketing, advertising, SEO, Pay-per-Click (PPC), radio, television and website improvements.
In simpler terms, you will need to estimate how much to invest where, to get the best return on investment or ROI.
Out of all the businesses that function, only 29% feel they are doing well in creating a healthy ROI, according to a recent study.
The biggest concern for businesses is almost always reaching more and more customers with their marketing campaigns to increase the ROI, and measuring the effectiveness of their marketing campaigns.
The Strategy to Use in 2015
When we considered the different channels of digital marketing and their effectiveness, email marketing is expected to take a whole new turn and come back to life from its stagnant years in 2015. 88% of all the marketers have expressed how they believed email marketing will be very helpful in producing a better ROI.
Almost 68% of all businesses admit that their companies and organizations rely heavily on their email marketing while 58% of them planned to invest more in email marketing this year.
All this information leads nowhere but to one realization; Email marketing will be BIG in 2015.
Companies have not expressed any specific shifts towards social media and only 34% of all the functioning ventures admit that they are viewing their returns from the perspective of social media.
Marketing Channels on the Rise
When you are planning out your entire marketing strategy and the kinds of investments you will need, the most important step to be carried out is the calculation of the required ROI for all the marketing channels. Below are some tips on how to strategize for each channel and make the best of your investments.
Email marketing can be surprisingly measurable when it comes to ROI and you can easily keep track of your list-building attempts. Eventually, the value to conversions you drive from emails will start to increase.
It is a good idea to use the online tools available in today’s digital age to test out the effectiveness of your emails efficiently and making sure they are on spot. A well designed email marketing strategy has the potential of driving a substantial amount of conversions.
The pay-per-click venture has its roots firmly grounded in data that is possible to track, right down to even the most miniscule aspect, to figure out how effectively it may be working for you.
Using dedicated landing pages for all the ads you post can help you enhance the PPC, ultimately enhancing the ROIs as well. Another good way of making it work is calculating the cost of accumulating the leads and the ROI gained from each one.
2015 is seeing some very positive changes for businesses, and the above two marketing channels will be on the rise in 2015. There is no One-Size-Fits-All Strategy for ROI nevertheless, and it is important that you have a sturdy understanding of what your business needs in order to make the most of your digital marketing efforts.