Don’t you think the easiest thing for any person to do in today’s digital age is to get online and search for their favorite brand. Your audience resides online (well, most of yours) so why shouldn’t you be “actively” online.
Businesses that aren’t online have figured out that that’s not where their target market resides, so for the rest of you, have you figured out where your target audience is? If it is online and you are not, then you are lagging behind and losing market share, and that’s certainly not the intent of any successful business.
Consumers who buy your products talk about it online and share the information with their friends. Some go as far as making tutorials and writing reviews while others may not even know that your product exists.
To cater to both kinds of customers, existing and potential online visibility allows you to connect with them. Become a part of their conversations and allow them to converse with their brand online. The better a business connects with its customers, the more it grows because it’s able to retain customers. A returning customer is an asset that allows you to sustain your business and eventually helps you grow through word-of-mouth advertising.
Online visibility is important for a business and contributes to business growth because it provides a channel of sharing. You’re sharing information with your customer, providing them value and in return your customers are able to engage with you.
Businesses who are able share meaningful and quality content with their audience, see the sales grow as their customers find them trustworthy.
Content sharing examples include tutorials, how-to-videos, whitepapers, and other material that connects with the audience. For example, you can make a how to video of your product enabling the customer to learn how to use it more effectively. These things resonate with customers and as you improve your online visibility through sharing, you see your target audience growing and taking part in your online conversations.
Customers aren’t without complaints and they may be bashing your product or service online. Instead of ignoring the negative comments and feedback, online visibility allows you to effectively handle the situation and show your target audience that you care. It opens a channel of two-way communication which is being picked up by other customers as well. For example, if a customer complains about bad services, the best way to handle it is by extending your apologies and making it up to them through complementary service. When you lend an ear to complaints that is when customers start loving you.
Online visibility increases your chances of selling and eventually affects your bottom line and drives growth. As you engage with online customers, you’re marketing your product to them as well. This direct interaction and selling is a positive step ahead in your business growth.
Your online audience becomes more willing to buy from you if they find you customer-driven, and that is what you need to make your mark in the industry.