First and foremost, let’s try to answer one question: why to choose a career in digital marketing? I believe that before making smart career choices one should ask himself the question ‘WHY?’
Only when you’re clear with the question on ‘WHY’, you’re through with the ‘how’ part. So what is it that appeals you about Digital marketing? Is it ‘coz it’s a booming career option for many? is it money? innovation, creativity?… what is it? There might be different reasons for each individual; however, once you have decided that this is what you really want to do, it’s time to roll up your sleeves & take up some aggressive steps.
Read, Read & read more – The more you read, the more you know. The web is an open book with all intricate information available.
If you’re a beginner, you may try out forums like seochat.com, Searchengineland.com, seobook.com Furthermore, you can subscribe for webinars where they discuss about important topics related to digital marketing with industry experts sharing their experiences.
If you read about two topics today, the next day you would be more competitive than what you are today – and with each day you would become more knowledgeable and competitive with a market value added to your profile.
Experiment! – There isn’t any success formula when it comes to digital marketing. You need to study, try, test and learn. That’s when you know what works and what doesn’t. The more you read, the more you get to know about various marketing channels, strategies. For instance, your dear colleague might have told you that Facebook is a great marketing platform – but you need to ask yourself “Does it work for my project/client?” Is it more suited to B2C businesses? What’s its effectiveness when it comes to ecommerce? Or healthcare? Or any other business vertical?
Knowing the strategies is one thing and to apply it and derive success out of it requires patience, understanding and observation. Only one you have tried, tested and failed – you get to know they way to test and succeed.
Excellent oral communication: I’ve seen many candidates who are good at writing, but yet they fail miserably when it comes to expressing their thoughts verbally. Sad but true, this simply eradicates their chances of getting hired. The companies can’t hire you even though they appreciate your talent. This is ‘coz a bad communication skill is quite an impediment when it comes to client calls, meetings and many other important aspects of a job. And, the company cannot risk it.
Having a good oral communication skill is just a must have quality in this industry. Ch Take time out, sharpen your oral communication – watch movies, read out books and most importantly try communicating more in English. You would initially make mistakes – but this is what would help you get a better grip over the subject and improve your communication skills.
Written communication: Just as oral communication is a must have quality in this industry, so is the written communication part. A good number of Digital marketing aspects like social media skills, ad copies, etc. do demand a perfect set of English. So if you aren’t really good in this department there’s every possibility of mistakes in social platform/ad copies which is likely to tarnish your client’s branding.
You should take extra care to enhance your written communication skill as well.
Join a start up – To gain hands on experience in digital marketing, it’s highly recommended to join a start up. Unlike bigger organizations, they don’t have a division of labor in every single process, thereby giving you the opportunity to diversify. You get the chance to work on every single aspect of the field and strengthen your knowledge base. If you’re fortunate enough and have the potential, you may also grab the opportunity to interact with a couple of clients which would give you a lot of exposure; and not to forget is a good addition to your profile.
Additionally, you can also go for a Digital marketing course which would give you some idea at a basic level. However, in order to implement them, joining a startup is one of the best ideas. Xpedient Digital provides internship opportunities to aspiring candidates to start off with a flying career in digital marketing.
Interact with client: This reminds me how important it’s to have an exposure to client communication. Communication with client would help you sharpen your communication, soft skills and help you know what exactly the market demands. Everything that you learn in Digital Marketing is just in theory till the time you step in to the market – it’s at this time you get to know what clients want, the actual demand in the market and the ways to fine tune your strategies to live up to the client’s expectations.
Attend summits & conferences: Gaining practical insight isn’t just enough. You’d need to keep yourself updated with the latest trends in the market. What are your competitors doing that you aren’t? What’s Google’s way forward when it comes to their algorithmic changes? Attending conferences and seminars helps you stay at par with the industry. Attending web summits and conferences is a great way to gain this knowledge. And, not only that, attending conferences made you known before the industry influencers.
Think out of the box! – Last but never the least, every marketer can to think differently. If you aren’t able to come up with out of the box ideas, the whole marketing exercise comes to a saturation limit.
You need to have ideas similar to the Purple Cow – in this book, Seth Godin wonderfully explains that a white cow in a green field hardly gets an attention; but if it’s purple, people notice, talk about it, that instigates curiosity and that, is marketing! A marketer, especially a digital marketer should never fall short of ideas!
Digital marketing is surely one of the booming fields in India and, it is here to stay. If you would like to make an astounding career in this field, you need to acquire the right skills by selecting the right avenue. If you are an aspiring digital marketer looking for opportunities, feel free to share your resume at firstname.lastname@example.org
Antara Chaudhuri is a digital marketing professional and has a flair for writing on varied topics. She has experience in working across many verticals – she likes to assimilate and impart some of her experiences in her write ups and believes in developing her skills through this process