Content marketing and eCommerce are both booming trends that are slowly changing the face of Indian market. A number of affiliate marketing franchises have opened up doors for the common user to interact and get informed about services, products and different kinds of businesses.
Brands that are operating in India have already started to make a big shift through strategically planned marketing efforts such as the traditional print, television advertising and content marketing to boost consumer traffic and generate revenue.
Marketers who are executing marketing strategies for brands within the Indian advertising space intend to leverage the power of content marketing since it plays a very vital role in their advertising efforts in 2015. This strategy especially works best for the eCommerce and retail sectors, research revealed.
The online consumer base in India has been growing massively; there are around 243,198,922 internet users, up by 14 % when compared to last year.
The stats will show a direct impact on businesses by making them employ innovative and newer strategies to tap the huge consumer market.
Brands have started making use of various social networking platforms as well as search engines to market their services and products effectively. Businesses have started to engage users online by offering them valuable content, and that has become the perfect device for reeling in potential revenue generating opportunities.
Relevant and helpful content that engages customers can help brands build a loyal fan base and retain customers for a long time.
This has led Indian marketers to invest more energy and time in content and come up with ways through which brands can create a good presence online.
Research highlights that almost 64% of all the marketers unanimously agree that the biggest and probably the most important aspect currently for creating brand awareness is in fact, content. On the other hand, 56% admit that content is a very useful tool that enables businesses to engage customers online.
Content is KING
While 61% of Indian marketers still execute traditional and conventional ways of advertising, 52% have started to make use of social media platforms, while 38% venture out into the much explored world of imagery and infographics.
The most successful endeavors of the Indian market belonged to the retail and online commerce sectors, along with a good percentage of education facilities that lead the content marketing space with 71% and 63% occupation of the marketing space respectively. Travels and tourism companies that are mostly service providers follow close behind with 55%.
These statistics quickly make the content culture very apparent and easy to understand, and the only fact that needs viable attention at this point is that content is changing the game for Indian businesses massively.
Here are a few reasons why content is becoming the definitive factor behind a brand’s success online, especially in India.
Mobile Commerce Continues to Grow
Mobile manufacturers are now finding easy ways to offer Smartphones to people at a very small price, which helps make internet availability more feasible for millions of Indians. Mobile users in India are rapidly growing, and the number is expected to reach 213 million by the end of June 2015, according to IAMAI (Internet & Mobile Association of India). However, compared to the 1.2 billion people residing in India, it is still a very negligible number.
Smartphones and Tablets are rapidly taking over the market and becoming the primary computing devices for many users, and knowing this; marketers will have to come up with new ways to find and engage new audiences who navigate the internet through their mobile devices. Brands can easily bag amazing opportunities by investing in content marketing instead of investing heavily in Billboards, posters and other traditional advertising mediums.
Mobile devices have unexpectedly become a very viable communication source through which brands and customers can interact openly, and with Google’s new algorithm changes, your brand can rank on the top of the search results with a well-built responsive website and some valuable content without extensive and strenuous work.
Commerce is Evolving
All over the world, consumers are now choosing to shop online instead of actually visiting the store in person, and India is no exception. Flipkart is a great example of Indian e-commerce companies that have redefined the parameters of making it big.
The behavior of the consumers is also changing fast and people generally research before purchasing any item online, which calls for an even greater need of well-devised and attractive content. These changes have created a great impact on the advertising industry and brands are coming up with effective strategies to win the game through content, while building a loyal fan base and bringing value to their clients.
Videos will be BIG
Even the most reputed brands in the industry have started moving towards digital video and started executing content development strategies. Fair & Lovely India is another company that is well known for its effective marketing efforts.
Videos will always generate the strongest response, and creating videos for marketing purposes may be hard to handle in Western countries due to the expenses, but it is relevantly cheaper in India. This also means that video production will become even more common for Indian brands.
All the three areas of content discussed above are the basic aspects that can fuel your content marketing vehicle and help it reach its optimum performance and speed.
There are many reasons to believe that the Indian marketing space will make use of these content marketing fundamentals, to get customers through interaction, education, awareness and of course, appealing visuals.