Social media is a greatly necessary aspect of business today. It is pivotal for growing a wider audience base, building trust and facilitating interaction with audiences. For those looking to widen revenue through online visibility, social media provides a basement for their goals. However, apart from merely standing out on social media channels, one needs to keep in touch and monitor social media metrics for true results. There are a handful of these metrics that really matter for people in business, and they are click through rate, bounce rate, and social media shares.
Importance of these metrics
Each of the above mentioned metrics provide a solid detail of how strongly you’re engaging with your target audiences. By monitoring them, a marketer can get a clear idea of how much social media helps with their ROI.
Click through rate
For example, your click through rate (CTR) measures the rate at which people click on the content you post. The higher your CTR, the more well received your content is with audiences. Therefore, by keeping track of your CTR, you get to know the kinds of posts and the type of content that engages people better, and the kind that fails to.
To improve your click through rates, you need to test and apply the messaging that most resonates with your target audience. Visual content could resonate well with audiences, and therefore, try experimenting with varied types of it. Capturing on a larger audience by using popular hashtags is also a great idea.
Track bounce rate
This represents the percentage of people that leave your website after only viewing one page. If visitors are prone to leave, it brings down your bounce rate, and if they linger in your site for alonger period examining different pages, it would reflect as a decrease in bounce rate. This is an important representation of the sources of traffic you bring into your website. If your bounce rate is lower than the SEO traffic, this clearly means that the traffic drawing into your website is more qualified and more attentive of your services/product. It means that visitors are keen on exploring your site and understanding what your business is about, and this is a positive note indeed.
To improve your bounce rate, test and improve the messaging of your posts to reach a wider avenue of audiences. Improving the messaging and user experience of your landing pages can initiate a longer staying period for visitors. Taking a more varied approach to the website’s content, and trying out different types of writing/content to find out what suits your audience best is also helpful.
The act of sharing a piece of content is a measure of how valuable it is to a user. It showcases that that particular piece of content presents value to a visitor, for him to share it with his friends’ circle. The same goes with other social media channels, including twitter, where sharing is considered an enhancement of your influence upon users.
In order to receive more social shares, you should focus on the type of content that has had wider shares and more success. Examining the kinds of blogs that go well with users is needed to get along better with social channel users. You could also go out of the way to involve your followers in your content efforts to penetrate into their friends’ networks and make a bigger impact.
Social media has opened up a massive avenue of possibilities for marketers of this age. Collecting the right feedback, and putting in the right effort is sure to boost anyone’s chances of getting noticed online. Therefore, make an effort to streamline and take view of the following three metrics – Click through rate, bounce rate and social shares. By doing so, you will be able to know if you’re content is received well with the audience, therefore helping you to regulate your workflow in the right manner