‘Digital Marketing”, “SEO” In India, oftentimes people use the terms interchangeably. Most entrepreneurs who would like to try their hands out in the digital domain and jump into something that they have heard of, which is SEO. They would like to go for SEO services in order to bring in the significant change in their online metrics…more often than not, they would like to opt for SEO services to
- Boost their rankings
- Get traffic
- Boost online sales
- Earn revenue
It’s unfortunate enough that digital marketing companies too would just agree to this, thereby creating an expectation which is far from the truth. No matter what, SEO alone cannot promise sales return. In order to boost online sales, you would really need to plan and conceive a whole digital marketing plan to set your foot ahead.
SEO can assure only rankings, if at all. SEO, or Search Engine optimization includes a set of methodologies which can only increase, I repeat, only increase your chances of getting highly ranked in Search Engines. Why is it important? Well, visitors generally make their online choices by visiting the top 10 ranking sites, top 5 to be precise. Therefore, it is surely important to secure the ranking.
Once your website gets ranked in the search engines, it’s natural to expect some good traffic and subsequently sales. And, it is definitely not easy. Let’s say there can be two broad keyword types.
- Long tail keywords
- Short head competitive keywords
Needless to mention, the competitive keywords are ones which are having larger search volumes and that’s what makes it competitive. Unless and until your website gets ranked with competitive keyphrases, there are slim chances of getting enough traffic. Let’s look at it this way. For instance, a keyword has a Search volume of 5000 average monthly searches and if your website is able to secure a place within top 5, you can surely expect a maximum of 5 % of 5000 = 250 traffic. Now this would be an ideal WIN-WIN scenario which is a little challenging to achieve especially if you are new into the online space with competitors way ahead of you.
To make a start, you would need to work on keywords which are less competitive and probably has lesser searches. You may wonder why. The reason being that getting ranked with non-competitive long tail keyphrases provides your site the initial foothold in Search Engines which would pave the way for your future endeavors.
Getting ranked in Search engines provides us amazing benefits!
Getting ranked in page#1 bestows your website with immense benefits. You get all you would desire for.
- Get visibility before millions of searchers
- Position your website to the group of targeted audience
- Position your product/services to those users who are looking for your services/products.
Last but never the least, there is just no media cost!
It is true that there is just no media cost required to attain organic ranking and that is the primary reason why most businesses would opt for it. Before you make up your mind to dive into the SEO process, here are some factors you might want to consider:
SEO takes time:
This is something that probably almost every agency would tell you. And, that’s true. A strong SEO execution would surely create strong pedestals for your brand’s online presence. However, to get ranked with commendable keywords require time. You would really need to gain a foothold in search engine with lesser competitive keywords and then wait till the time you get ranked with competitive keyphrases which y reward you with ample traffic and conversion. Are you ready to wait till the time SEO starts reaping the returns?
This is especially true for startups and SMB businesses where you need some quick leads in the initial days to keep running the business wheels.
SEO requires skill:
Unlike social media and Adwords, this is one discipline which requires skills – and by skill I mean knowledge backed by experience. Unfortunately, it isn’t easy to find resources that have the right skillset to execute SEO process. SEO can’t be taught or guided with only theoretical know-how. IT’s a skilled execution process where one needs to strategize, implement, be watchful of the progress and re-strategize if required.
Companies need to invest time and energy to pinpoint the right resources or the right agency whom they can shift the onus of execution.
Whether SEO can actually be an effective marketing channel for SMBs is debatable – nonetheless, it is always recommended to opt for other channels of marketing in conjunction with SEO. This would provide the website the necessary cushion to withstand lean period and simultaneously create the base for better Search Engine presence.