Digital marketing has been a concept to gain widespread attention over the past few years. With a variety of social media networks and a more empowered web, businesses of the day thrive on digital outreach. In the earlier days, a scarce number of companies embraced the digital path, most of them being start-ups. However, with the tides of the business world now changing rapidly, Indian companies have shifted their focus and gone digital.
Below are some known Indian brands that had lifted onto the digital path off late.
Baggit embraced the boon of digital marketing recently, rebranding itself when it launched its recent collection. The corporation brought about a new website where a host of new products were displayed. Interactive videos also helped to promote the bags, describing the details in an engaging manner to audiences. The website gained popularity among women, and gained massive shares on social media.
Fair & Lovely has long been known for its passive advertising. However, just recently, the brand re-characterized itself and tried a whole new style of campaigning. Instead of airing TV ads that centered on its fairness creams, the brand developed and enhanced its websites for a better reception. Beauty bloggers were brought in to help invigorate the site, while short videos were also posted that gave tips on hair dressing etc. The new digital campaign was received well among visitors, and the company now enjoys a stronger customer base due to its online outreach.
When launching its spring summer collection last year, Caprese also brought a creative new initiative. The brand hosted a challenge on social media, calling on women to play stylist for the Caprese Girl. The company shared images of an outfit along with shoes, accessories, etc. and involved its fans in the selection of the best bag that would go along with it. This initiative was received well, and the company further elevated its digital outreach by drawing in fashion bloggers to enrich its marketing campaign.
Radio Taxi has emerged as one of the fierce competitors of Uber in the app-based car rental space of India. It currently owns Ola cabs, which is the leading provider in this area, with a massive presence that spawns across numerous cities. The corporation is known for their receptive campaign style, which has been the backbone of their enormous success. The most known digital campaign was termed ‘MadnessForSure’, and involved numerous short videos shared online. The videos were shared among 2.5 million people, spreading widespread popularity of the company .The company also utilized posters to boost their reach, and were successful in placing themselves as one of the successful start-ups of today.
Housing.com went through a complete turn-around of its marketing, adopting a new logo and a brighter identity. The corporation committed itself to massive advertising online and off, with videos and posters shared on social media. It also made use of simple, creative ideas through numerous social media platforms, utilizing hastags and engaging with their followers to spread their online reach. Currently, the brand has a 556,000 followers on Facebook page and more than one hundred thousand on Twitter, coming a long way from their humble beginning.
Chumbak uses Facebook as a focus of all of its marketing efforts, from launches and announcements to even customer queries. Recently, the corporation launched an extensive campaign to raise awareness about a new store in Delhi. The brand used Bobby, a character from its popular Bobble Heads to get heads turning on social media channels. The company updated pages with images of Bobby to gain popularity and attention. Currently, the business has amassed over 350,000 followers on Facebook and close to half a million regular visitors to its website.
The digital realm provides ample room for opportunity. Apart from spreading awareness and marketing, social media can be used for business-to-business engagement. The advent of the digital age has endowed a simpler, faster and more efficient way of working for the corporate world.