There is hardly any need to emphasize the point that the world is becoming extremely dependent on the Internet for a lot of things. While it all started with emails and instant messengers, people now look towards the Internet for almost any question they need answered. It may seem that everyone around has a smart phone, but the market is yet to be saturated and the smart phone market is continuing to expand!
A web presence therefore, seems inevitable! Not only for the large corporations who want to be seen across the world, but also for the small-scale businessman who owns a retail store or a restaurant around the corner. Some very pertinent changes in the environment have made this need even more urgent. Here are some of them:
Studies have shown that a majority of people search for local information on the Internet and then continue to make purchases offline. This is true for mobile searches. An increasing trend in this direction can leave the local small-scale business unnoticed, especially if there is no web presence. Local listings, SEO services and social media are therefore necessary for local small-scale businesses as well.
The Smarter Google
Over time the Google algorithm has changed. Today, a customer only needs to be logged into the Google account for the search engine to serve up customized results that are based on previous preferences, search history and location. This means that when someone is searching on the web for places to eat, local eateries, restaurants or coffee shops, those that are close to the customer are likely to be served up on the Google search page.
Taking the food example forward, if you type ‘places to eat’ in Google (while logged into your Google account), the top part of the page will show results from Google Places. These are businesses that have registered themselves in Google Places as places to eat. The same is the case if you search for ‘shoe stores’ or ‘sweet shops’. Of course, these businesses have a higher chance of being picked or at least checked out! Scroll a little further and you will see social media sites that are optimized for similar content. These are often used by customers to review ratings from other customers before making a decision.
Credible and Relevant Reviews
Local small-scale businesses can use local SEO services like Google Places, Google Adwords, Yelp, Yahoo Local, YP and many others to get listed. Most of these services collate reviews from other customers who have used the service before. When a potential customer or client sees positive reviews of a local business from local people, the chances of being picked up or chosen increase manifold.
Great Return on Investment
Finding SEO companies in India or local SEO services in Hyderabad is easy. If you are not sure about how to get started or how to promote your business online, a local SEO company can easily help you in the process. Local SEO presence is not expensive at all. In addition to that, some of the best SEO services can be initiated in a matter of days. However, make sure you pick your local SEO company with care to get the best bang for your buck!
A good local SEO company in Hyderabad will explain to you how advertising in Google Adwords is beneficial since you pay only when a potential customer clicks on the ad. You can also select the specific audience for whom the ad will show by picking location, language and even age parameters.
By making use of social media, a local business can also reach out to the most relevant potential customers, thereby increasing conversion rate and getting better ROI. Local SEO aids indirectly too. Local partnerships, potential client interactions and local events can prove to be extremely beneficial in the long run.
To sum up, it would not be wrong to state that local businesses need to quickly start putting their businesses online and using local SEO services if they want to sustain their business. Failing to do so may mean that they will be missed even when they are right under the nose of their potential customers or clients!